“I Never Thought We’d Be the Ones Needing Help”

Every now and then we have a chance to follow up with people who’ve been helped through 2-1-1 and other United Way programs. It’s always amazing to hear their stories and see how just a little help at the right time can make a tremendous difference.

Take Pam for instance. She’s a local mom with four kids who looked familiar when we recently met at her house. Grateful for the help she received, she graciously agreed to share her story in hope that it might inspire others to give.

This time last year Pam and her husband, Tom, were both employed and doing well. But as the economic crisis worsened, the restaurant she helped manage shut down, and Tom’s hours as a traffic safety specialist were sharply reduced. Before long, they had exhausted their savings and couldn’t pay their bills.

Facing hunger, the loss of electricity – and even her home – Pam dialed 2-1-1 where she found timely assistance that helped the family stabilize their situation.

As she told her story, I realized why Pam looked familiar. She was the friendly, upbeat woman who always greeted my husband and me at our favorite breakfast place in MetroWest. When the café closed last summer, we were sorry for the owner and staff who’d worked so hard to keep it going.

Sitting in Pam’s comfortable living room, meeting her kids and hearing her story drove home the realization that none of us – no matter how secure we think we are ­– are immune to what’s happening today. Regardless of income, employment history or savings, people are losing everything they’ve worked a lifetime to achieve.

It also made me realize how important United Way’s Campaign is for thousands of Central Floridians like Pam who are struggling to survive. We often state that campaign contributions help more than 364,000 Central Floridians each year, but meeting just one of them changed my perspective.

This time next year, it could be me, my spouse or one of my kids needing help. We just don’t know – nor can we plan – for every unexpected crisis. Pam's words stay with me:

“I’ve always tried to live well and help others, but I never thought we’d be the ones needing help. We’re just deeply grateful for the assistance we received.”

Mary D’Ottavio works in Heart of Florida United Way’s Communications Department.
Donate now to make an immediate donation to help people in need.

Moving Volunteerism Up on the "To Do" List

by Juwon Ajayi

For the longest time, volunteering was just another item on my “to do” list. You know which list I’m talking about; the list that also has ‘clean out garage’ and ‘finish reading The Road’ on it. Anyway, I had every intention of doing it. Eventually. When things stopped getting in the way. Like Glee and Fantasy Football.

Honestly, I never thought about the impact one person’s volunteering could have. Then I heard about a great event ­ – United Way Days of Caring – that brings volunteers together from all across Central Florida to help local nonprofit agencies (which by the way are really hurting right now because so many people need help).

In September, more than 1,600 volunteers – everybody from Disney employees and banking executives to Lockheed engineers and UCF sorority sisters – rolled up their sleeves and pitched in. Before it was all over, 8,881 volunteer hours were donated, 61 projects were completed and 26 United Way partner agencies received much-needed help. Not too shabby, right?

More than 900 Lockheed Martin volunteers completed the final and largest project on Oct. 24. Held at The Salvation Army of Orange County, the project gave new meaning to the phrase “power in numbers.” Outside, 1,575 bags of mulch, 1,100 new plants, new benches and playground improvements helped spruce up the grounds. Inside, employees painted rooms, installed handrails for wheelchair ramps and much more.

Erin Kuykendall, an AT&T compensation manager who coordinated her company’s ‘Fun Day’ project at the Center for Drug Free Living, described the experience as “a chicken soup for the soul day.” In addition to collecting and distributing toiletries and other items for residents, employees hosted a catered barbecue lunch, games and karaoke contests. Erin said her group is already planning a follow-up project to keep in touch with the new friends they made.

Other Days of Caring projects included fitness activities at local Boys & Girls Clubs; a party for seniors at the Osceola Council on Aging; senior Olympics at Guardian Care Nursing & Rehabilitation Center; building a wheelchair ramp at the Center for Independent Living; and painting a ranger’s house for the Girl Scouts of Citrus Council.

In addition to Disney, Lockheed, UCF and AT&T, other organizations taking part included Adventist Health Systems, Publix Super Markets, Liberty Mutual, Coca-Cola, Fifth Third Bank and nearly 40 others that understand the importance of giving back.

The impact of volunteerism is undeniable. “We look forward to United Way Days of Caring every year,” said Judy Nelson, Executive Director of the Winter Park Day Nursery. “Due to labor costs, there are so many things our children and the organization need throughout the year that we are unable to provide. When the children see these volunteers working hard for them, to make their Nursery look so nice, it gives them pride.”

If that’s not a reason to move volunteering to the top of my “to do” list, I don’t know what is.

For information about how to get involved, contact Heart of Florida United Way at (407) 835-0900 or visit http://www.hfuw.org/.

Juwon Ajayi is a Rollins College student and United Way volunteer.

Community Volunteers LIVE UNITED to Make a Difference

Partnering with local community groups, Heart of Florida United Way (HFUW) recently hosted a volunteer project to spruce up the home of Ruby B. Johnson, a 91-year-old Parramore resident known as "Mother" for her lifelong dedication to helping local children and others.

Coordinated by the United Way Volunteer Resource Center (VRC), the project included painting, landscaping and home repairs. Work was completed by more than 70 volunteers from The Gathering, a local mentoring organization that helps young men make positive life choices, and other community groups.

Additional partners included the City of Orlando's Keep Orlando Beautiful, the Orlando Police Department Neighborhood Watch Unit, Behr Paint, Duke Construction, Tradebank and Yellow Dog Construction.

"I feel blessed that so many people came together to help," said Johnson. "I've lived on this block for a long time and have seen much change. I'm grateful that United Way and The Gathering are helping bring my community together."

"Strong support for the project, held in conjunction with United Way of America's national Day of Action, reflects HFUW's commitment to increasing volunteerism," said Lorri Highet, United Way VRC Director. It also supports one of United Way's focus areas, which is seeking new solutions for preventing crime, particularly youth crime.

Over the past year, businesses and groups of all size have called on the VRC to help plan meaningful projects that serve people in need, boost team morale and provide great opportunities for giving back.

If your business or organization would like to plan a volunteer project, contact Lorri Highet, United Way VRC Director, at (407) 849-2373, or e-mail Lorri.Highet@hfuw.org.

UNITED WAY ANNOUNCES GRANT AWARDS FOR TWO INVESTMENT

Heart of Florida United Way (HFUW) today announced the first round of funding awards under the organization’s new grant-making model, Investing in Results. Eleven programs will receive $1.3 million for programs that support two of the organization’s new focus areas - Building Safe Communities and Improving Financial Stability. When combined with more than $8 million in grants, which were awarded earlier this year to nearly 100 local programs, United Way has awarded nearly $9.3 million this year.

Programs funded under Building Safe Communities and the agency that administers them include:

• A.C.C.E.S.S. (All Children Can Excel, Shine, and Succeed) – After School Programs, Inc.
• Delinquency Prevention Initiative – Boys & Girls Clubs of Central Florida, Inc. (Osceola Branch)
• New Horizons – The Center for Drug-Free Living, Inc.
• Children in Need of Services and Families in Need of Services – Children’s Home Society of Florida, Central Florida Division
• Parent Neighborhood Watch Program – Federation of Congregations United to Serve, Inc. (FOCUS)

Programs funded under Improving Financial Stability and the agency that administers them include:

• Parenting Skills-Building Classes - BETA Center, Inc.
• Pathways to Home - Community Based Care of Seminole, Inc.
• Partners for Financial Stability - Consumer Credit Counseling Service
• Financial Literacy for Girls - Girl Scouts of Citrus Council, Inc.
• Family Stabilization - Jewish Family Services of Greater Orlando
• Osceola Financial Pathways - Osceola Council on Aging, Inc.

“With this funding, our organization will expand programs and services and help people in targeted economically challenged areas,” said Rick Skaggs, president of grant recipient Consumer Credit Counseling Service. “We will provide counseling and services related to budget, money management, credit and housing – financial areas that United Way Announces Grant Awards for Two Investment Areas… are putting a strain on the well-being of families. We’re excited about our growing role as a United Way and community partner.”

The Process
The 11 programs chosen to receive grants were selected on their ability to create measurable, community-level change, in two of HFUW’s new focus areas: Building Safe Communities and Improving Financial Stability.

Nearly two dozen local issue experts serving on volunteer cabinets spent more than 600 hours researching and reviewing 83 applications submitted by local agencies – 2,000 of which were initially invited to participate in the process.

The Building Safe Communities Cabinet was tasked with finding evidence-based solutions for reducing crime – especially youth crime – and reviewed programs that address such things as school achievement, high-school graduation rates, youth mentoring, after-school programs and other factors that influence teens’ success.

“This approach is a departure from the way many human service organizations have historically operated, but it represents an investment in results that will serve local individuals and families well,” said Dr. Laurie Joyner, Dean of Faculty for Rollins College, and chair of the Building Safe Communities Cabinet.

The Improving Financial Stability Cabinet focused on addressing new solutions for growing poverty in Central Florida and improving low income resident’s access to financial resources. Mark A. Jones, President of Dr. P. Phillips Hospital and Chair of the Improving Financial Stability Cabinet, explained new solutions are critically needed to help families improve their financial strength and resources.

“Now more than ever, it’s important to help people build a solid future by offering financial education and tools for building assets and employment,” Jones said. “In addition to providing emergency assistance after job loss, foreclosure or other crises, these programs will help people develop the financial knowledge, support and resources they need to prevent problems from happening in the first place.”

Moving Forward
Investing in Results will roll out over the next five years until virtually all United Way partner agency programs are funded through a competitive grant process. Building Safe Communities and Improving Financial Stability were the first two focus areas to begin moving in this direction.

United Way’s two other areas of focus are Developing Healthy Children and Families and Alleviating Hunger and Homelessness. Depending on available funding, which will be determined in part by the organization’s current fundraising campaign, the application process for Developing Healthy Children and Families will likely United Way Announces Grant Awards for Two Investment Areas… occur in mid 2010. To address Alleviating Hunger and Homelessness, the organization is partnering with the Central Florida Commission on Homelessness, which is already working on a 10-year plan to end homelessness.

By providing administrative, fundraising, marketing and other support to the Commission, United Way has established a model for other partnerships that will evolve as Investing in Results unfolds.

“Investing in Results is about focusing,” said Ed Timberlake, chair of the Investing in Results Council and Chairman of the Central Florida Board for Seaside National Bank & Trust. The Council, comprised of civic leaders, academics, issue experts and others, has been working for the past three years to guide United Way’s transition to the new prevention-based, grant-making model.

“It’s difficult to change community conditions when you’re spread a mile wide and an inch deep,” Timberlake said.

“That’s why we’re focusing resources and attention in these investment areas, which were identified by a broad cross-section of our community through rigorous research.”

The new model also enables United Way to attract and leverage additional resources such as local, state and national grants and funds, which the community hasn’t been positioned to pursue in the past. “Ultimately, Investing in Results allows United Way to develop new resources and a portfolio of prevention-based programs that, collectively, can move the needle on some of our region’s greatest problems,” Timberlake said.

For more information about Heart of Florida United Way or Investing in Results, visit www.hfuw.org or call 407- 835-0900.

About Heart of Florida United Way
Heart of Florida United Way is Central Florida’s most comprehensive health and human services charity and the largest provider of funds to the region’s most critical health and human service programs. The organization partners with local businesses, government, other charities and individuals to increase awareness of local health and human service issues and to inspire hope, provide options, and create possibilities for the people in our community. HFUW also operates United Way 2-1-1, Central Florida’s community information and referral helpline; a Volunteer Resource Center; a Gifts In Kind Center; a Stewardship program that works with agencies to provide emergency assistance; and the Ryan White Part B program, which administers nearly $2 million to much needed HIV/AIDS services and referrals. The organization impacts more people annually than any other charity operating in the tri-county area. For more information, visit www.hfuw.org.

UNITED WAY KICKS OFF 2009-10 CAMPAIGN

Campaign Chair Des Cummings Jr. Announces $18 Million Fundraising Goal

With strong support from the local business community, Heart of Florida United Way (HFUW) kicked off its 2009-10 community campaign, chaired by Des Cummings Jr., Executive Vice President of Business Development for Florida Hospital and the Florida Division of Adventist Health System. A campaign goal of $18 million was announced during the event, attended by nearly 400 business executives.

With thousands of local residents unable to pay for the most basic needs due to the ongoing economic crisis, Cummings said this is a time for compassionate and courageous leadership. “The great heart of this community exists because we’ve always come together to divide sorrow and multiply joy,” he said.

“With so many of our neighbors struggling, it’s time to step up, not down.”

During the program, UPS Central Florida District, which launched its 2009-10 campaign with 686 fewer employees, presented a check for $557,134 – representing a significant increase over last year’s results.

Citing this success, Cummings urged other companies to follow UPS’ example in setting generous, ambitious fundraising goals.

In his keynote address, Alex Martins, Chief Operating Officer for the Orlando Magic, discussed the importance of teamwork in sports, business and in building a stronger community. “It takes all segments of the community working together to create a brighter future, and United Way is leading the way,” Martins said.

Last year’s campaign, chaired by Orange County Mayor Richard T. Crotty, raised $17.8 million to help fund nearly 120 local health and human service programs provided by nonprofit agencies such as Coalition for the Homeless, Meals on Wheels, Second Harvest Food Bank, BETA Center and many other well-known organizations. Dollars raised by the campaign help improve the lives of one-in-five Central Floridians.

“Right now, nearly all of us know someone who didn’t expect to lose their job, or their home, but they did – and it’s still happening every day,” said United Way President/CEO Robert H. (Bob) Brown. “That’s why this year’s campaign is so critical. We must be able to extend a hand to help people from losing everything they’ve worked a lifetime to achieve.”

To get involved or to learn more about Heart of Florida United Way, visit www.hfuw.org or call
407-835-0900.

About Heart of Florida United Way
Heart of Florida United Way is Central Florida’s most comprehensive health and human services charity and the largest provider of funds to the region’s most critical health and human service programs. The organization partners with local businesses, government, other charities and individuals to increase awareness of local health and human service issues and to inspire hope, provide options, and create possibilities for the people in our community. HFUW also operates United Way 2-1-1, Central Florida’s community information and referral helpline; a Volunteer Resource Center; a Gifts In Kind Center; a Stewardship program that works with agencies to provide emergency assistance; and the Ryan White Part B program, which administers nearly $2 million to much needed HIV/AIDS services and referrals. The organization impacts more people annually than any other charity operating in the tri-county area. For more information, visit www.hfuw.org.

HEART OF FLORIDA UNITED WAY RAISES MORE THAN $170,000 FOR LOCAL RESIDENTS IN NEED DURING 17TH ANNUAL CHEF’S GALA

ORLANDO, FL (June 8, 2009) – More than 20 of Central Florida’s top chefs from the finest dining establishments joined together for the 17th Annual Chef’s Gala benefiting Heart of Florida United Way (HFUW) on Saturday, May 30 at Epcot® World Showplace. The event featured extraordinary food, fine wines, live music and a dazzling silent auction. More than 900 guests enjoyed the evening, which generated more than $170,000 to benefit local non-profit programs supported by United Way.

“Chef’s Gala 2009 was a success by every measure,” stated Robert H. (Bob) Brown, president and CEO of Heart of Florida United Way. “Business and community volunteers rallied together to ensure the event’s success, not only because they believe in United Way, but also to help address our community’s great and growing need. We sincerely appreciate their support.”

Now in its 17th year, Chef’s Gala has grown to become Central Florida’s premiere fine dining and wine pairing charity event. The following establishments participated in Chef’s Gala 2009:

Artist Point at Disney’s Wilderness Lodge
The Capital Grille
Cítricos at Disney's Grand Floridian Resort & Spa
Fiorella’s Cucina Toscana at Westin Imagine
Flying Fish Café at Disney’s BoardWalk Resort
Funky Monkey Wine Company
The Garden Grill at Epcot®
Greenside’s Restaurant at Harmony Golf Preserve
The Hollywood Brown Derby at Disney’s Hollywood Studios™
Kona Cafe at Disney’s Polynesian Resort
NORMAN’S at The Ritz-Carlton Orlando
Primo at Grande Lakes Orlando
Raglan Road Irish Pub and Restaurant
Sanaa at Disney’s Animal Kingdom Lodge
Todd English’s bluezoo
Tony’s Town Square Restaurant at MAGIC KINGDOM® Park
Tusker House Restaurant at DISNEY'S ANIMAL KINGDOM® Theme Park
Urban Flats® Flatbread and Wine Co.
The Wave at Disney’s Contemporary Resort
American Brownie Co.
Disney’s Hollywood Studios™ Bakery
Disney’s Yacht and Beach Club Bakery
Royal Plaza Hotel
Joffrey’s Coffee & Tea Company
Volcano’s Coffee Bar & Roastery

In addition to offering Central Floridians a unique food and wine experience, Chef’s Gala also helps provide critical assistance to the nearly 200 local health and human service programs supported by Heart of Florida United Way.

Funds raised at Chef’s Gala help serve more than 376,000 people in Orange, Osceola and Seminole counties.

WALT DISNEY WORLD® has served as host and sponsor of the event since its inception. Through Disney’s outstanding support, more than $1 million dollars have been raised for programs that serve the most vulnerable Central Floridians. Other 2009 sponsors included: Bright House Networks, OUC–The Reliable One, Harriett & Hy Lake, Smart City, Baker & Hostetler LLP, Deloitte, Fifth Third Bank, General Dynamics, JCPenney, L3Communications, Progress Energy, University of Central Florida, UPS, WFTV 9 FAMILY CONNECTION, Orlando Home & Leisure, Orlando Magazine, Orange Appeal, Winter Park Magazine, Smooth 103.1 WLOQ, Perfect Sky Productions and Pixel 1080.

The event co–chairs for the third year in a row were Chris Fenger, President of Bright House Networks Central Florida Division, and Roseann Harrington, Vice President of Marketing, Communications and Community Relations for OUC–The Reliable One.

For more information about Chef’s Gala and Heart of Florida United Way, please visit www.hfuw.org or call 407-835-0900.

HEART OF FLORIDA UNITED WAY ELECTS DISNEY EXECUTIVE TO THE 2009-10 BOARD OF DIRECTORS

ORLANDO, Fla. (June 4, 2009) – Heart of Florida United Way (HFUW) has elected Ken Potrock, Senior Vice President of Sports Enterprises for Walt Disney Parks & Resorts, to the 2009-2010 Board of Directors. This election brings the total number of community representatives on the board to 34.

Potrock leads Disney Sports Enterprises, which is responsible for Walt Disney Parks & Resorts involvement in all sports efforts globally, including business leadership of Disney’s Wide World of Sports Complex in Orlando. He joined the company in 1996 as Vice President of Marketing for Disney Cruise Line and then transitioned to head up Global Alliance Marketing for the company’s Parks & Resorts division.

“Ken’s experience in business operations and marketing will be a valued asset to our organization,” said HFUW President/CEO Robert H. (Bob) Brown. “Disney’s commitment to the community is well-known, and we are grateful for their guidance and leadership on our board.” The Walt Disney World Resort is the largest corporate contributor to HFUW. For the 2008-09 campaign, the company raised $3.2 million, and has been the host and sponsor of HFUW’s largest fundraiser, Chef’s Gala, for the past 17 years.

Heart of Florida United Way Responds to Continuing Community Crisis - Launches Basic Needs Campaign with Support from Dr. Phillips Charities

ORLANDO, Fla. (May 20, 2009) – Heart of Florida United Way, in partnership with Dr. Phillips
Charities, has announced the launch of a temporary Basic Needs Campaign to provide immediate
financial assistance to Central Floridians who are struggling to pay for food, rent, utilities and ther life necessities.

The campaign, established with grants totaling nearly $350,000 from Dr. Phillips Charities and Bank of America is being administered by the United Way Stewardship Program, which provides emergency assistance to local residents at risk for hunger, homelessness and other critical problems. The United Way Board of Directors approved a move that will allow United Way to tap reserve funds to cover all administrative expenses of the fund, thereby ensuring that all grant dollars will go directly to help people in need. Any additional dollars raised will also be used to help those in crisis.

Those needing assistance can receive help by calling the United Way 2-1-1 & Elder Helpline – a free, 24-hour per day information and referral service. Those who are qualified will be assigned a temporary case manager who will expedite financial assistance through this Basic Needs Campaign Fund.

“Working closely with United Way 2-1-1 and many local agencies, we recognized both the escalating need and the inability to meet that need during this economic crisis,” said Robert L. Mellen III, President and CEO of Dr. Phillips Charities, Dr. P. Phillips Foundation and Dr. Phillips, Inc. “That’s why Dr. Phillips Charities is proud to partner with United Way in establishing a temporary basic needs fund to provide immediate relief to Central Floridians in crisis. We are also pleased to offer it in the form of a matching grant to encourage others in the community to respond at this critical time.”

“This Basic Needs campaign represents a temporary response to an unprecedented situation,” said United Way President/CEO Robert H. (Bob) Brown. “The ongoing economic challenges have placed a tremendous burden on many in our community, including local nonprofit agencies that are being called on to provide significantly more services. All are doing tremendous work, but the system is simply not designed to handle current levels.”

Dr. Phillips Charities is offering a grant of nearly $300,000, which includes $98,100 in start up funds and a challenge grant of nearly $200,000 which will require matching funds. Dr. Phillips Charities is one of the region’s largest philanthropic organizations, which has awarded more than $23 million to local nonprofits over the past three years.

One of the first businesses announced to join the effort is Bank of America, which contributed $50,000 which will be matched. “Many of our neighbors and nonprofit organizations are challenged like never before and Bank of America’s strategy of providing meaningful and relevant support to the communities we serve has never been more important,” said John Moskos, Central Florida president, Bank of America. “United Way’s leadership in creating the Basic Needs Campaign is exactly the right partnership to help deliver much-needed support to the three-county area. We’re especially pleased 100% of all donations will help some of our communities’ most impacted citizens.” Other funders are expected to be announced soon.

It is estimated that grant dollars will provide help to an additional 1,350 families over the next five months. Agencies that currently provide family emergency funds, but have exhausted their resources can also access the dollars.

People seeking immediate assistance are urged to call the United Way 2-1-1 & Elder Helpline. Last year was the busiest year ever for 2-1-1 – more than 115,000 calls were received – with utility, food and rent assistance ranking as the top three reasons people called.

If you wish to donate the Basic Needs Campaign, please log onto www.hfuw.org and click on Basic Needs Assistance, or if you know someone who needs help, simply dial 2-1-1.

UNITED WAY CAMPAIGN EXCEEDS LAST YEAR AND RAISES $17,818,000

ORLANDO, Fla. (May 4, 2009) – Heart of Florida United Way (HFUW) announced that the organization raised $17.818 million during the 2008-09 annual campaign, beating last year’s amount by $61,000. The unveiling took place at the organization’s annual LIVE UNITED Celebration (formerly known as the Victory Celebration). More than 450 Central Florida businesses ran workplace campaigns, organized fundraising events and hosted golf tournaments to help HFUW attain this result. Many were honored for outstanding workplace campaigns.

The 2008-09 fundraising campaign recorded the fourth consecutive year of increases. “Given the challenging economy, this campaign success demonstrates that our community really cares about their neighbors in need,” said Robert H. (Bob) Brown, president and CEO of HFUW. “It also shows that our community sees United Way as an efficient, effective means to an end – improving life for thousands of Central Floridians.”

During the luncheon attended by nearly 450 business and community leaders, HFUW recognized 22 businesses and 18 individuals for their campaign successes. The Spirit Award recognized businesses that ran inspiring workplace campaigns by invoking the spirit of community and putting the “fun” in fundraising. JBT Aerotech was singled out among 10 other nominees.

The Million Dollar Champions Award was given to the three top giving organizations for raising more than $1 million during the 2008-09 annual campaign. Walt Disney World Resort raised $3,200,000; Publix Super Markets, Inc. raised $2,337,071; and Lockheed Martin Corporation raised $1,100,326 – all increasing their contributions over last year’s campaign.

The Community Pillar Award recognized companies that for the first time raised more than $100,000 or more. There were 29 companies that raised more than $100,000, but JCPenney and Lowndes, Drosdick, Doster, Kantor & Reed, P.A. were recognized for crossing this threshold for the first time.

The Exceptional Employee Campaign Manager Award recognized employees who went the extra mile in managing their companies’ workplace giving campaign. Jennifer Dirscherl, manager of community relations and employee events for SeaWorld Aquatica Discovery Cove, was singled out among eight other nominees.

The Phenomenal Executive Champion Award recognized those who demonstrated extraordinary initiative and led by example in guiding their organization’s workplace campaign.

Nominees exemplified the LIVE UNITED philosophy that it takes all of us working together to solve problems and bring about lasting change. Ajit Lalchandani, administrator for Orange County Government, was singled out among eight other nominees.

Finally, the Chairman’s Award recognized companies that achieved outstanding campaign results by following best practices for their fundraising efforts. These companies were hand selected by Campaign Chair Richard T. Crotty, mayor of Orange County. UPS was singled out among eight other nominees.

“When I agreed last fall to Chair the 2008-09 United Way Campaign, I knew I was taking on a big challenge with a faltering economy, rising unemployment and home foreclosures hitting anall-time high,” said Orange County Mayor Richard T. Crotty. “But, I’m very passionate about our community and firmly believe that a strong United Way is critical to the health and vitality of Central Florida. The success of this recent campaign couldn’t have been accomplished without the dedication of so many people who believe deeply in contributing to the greater good of our community.”

This annual tradition of community support and celebration in Central Florida dates back to 1939. Originally called “Community Chest”, Heart of Florida United Way has been helping the most vulnerable among us for 70 years. Monies raised by Central Florida businesses through the annual campaign help to provide critical assistance to the nearly 200 local health and human service programs. Funds raised through last year’s campaign helped serve more than 372,000 people in need throughout Orange, Osceola and Seminole counties.

For more information about the LIVE UNITED Celebration, a complete list of honorees and about Heart of Florida United Way, please visit www.hfuw.org.

HEART OF FLORIDA UNITED WAY ELECTS THREE PROMINENT PROFESSIONAL WOMEN TO THE 2009-10 BOARD DIRECTORS

ORLANDO, Fla. (April 23, 2009) – Heart of Florida United Way (HFUW) has announced the election of Karen Dee, President & CEO of Fifth Third Bank; Chief Val Demings, Chief of Police for the City of Orlando; and Carol Wick, CEO of Harbor House to the 2009-2010 Board of Directors. These elections bring the total number of community representatives on the HFUW Board of Directors to 33.

Dee was named President and CEO of Fifth Third Bank (Central Florida) in December 2008. After joining the company in 2006, she was quickly promoted to head of Retail Banking just three months later. Prior to joining Fifth Third Bank, her entire career had been with Wachovia Bank in the Greater Tampa Bay Area, where her community involvement included participation on the Board of Directors for United Way of Tampa Bay, the Tampa Bay Partnership, University of South Florida Foundation, Tampa Bay Performing Arts Center and Clearwater Regional Chamber of Commerce.

In December 2007, Chief Demings was named the Chief of Police for the City of Orlando, having
served on the force for nearly 23 years during which she helped command nearly every division. Her community involvement beyond her role as Chief of Police encompasses youth mentoring as founder of Operation Positive Direction and serving for numerous community and civic organizations, such as Chairman and Vice President of the Board of Directors of the Central Florida Police Athletic League; volunteer with the YMCA Achievers Program; advisory board member for Orange County Family Services Program and member of the Regional Commission on Homelessness – just to name a few.

Wick assumed the role of CEO of Harbor House, the Orange County Center Against Domestic Violence and the county’s only certified Domestic Violence Shelter and United Way partner agency, in 2006. She has extensive experience working not only in the field of women’s issues, but in child abuse and domestic violence. In the past 17 years, she has worked on various women’s and children’s issues such as the National Council on Crime and Delinquency study on the status of girls in prison, best practices in gender responsive programming and quality assurance in the juvenile justice system.

“The election on Karen, Val and Carol further strengthens the leadership representation on our Board of Directors,” said Robert H. Brown, HFUW President & CEO. “Each already play an instrumental role as outstanding leaders in our community. Both their passion for the community and professional expertise comes at a very important time for Central Florida as United Way continues our transition to Investing in Results.”

For more information about Heart of Florida United Way, call 407-835-0900 or visit http://www.hfuw.org/.

UNITED WAY OPENS COMPETITIVE GRANT OPPORTUNITY

Heart of Florida United Way (HFUW) has officially transitioned to its new business model called Investing in Results (IIR). The organization will now focus its efforts on addressing the root causes of complex community problems as identified by a comprehensive community study conducted last year. Today HFUW opened the competitive funding process for the first of four new focus areas that residents deemed most critical and urgent to address, Building Safe Communities.

Investing in Results is a new and expanded way for HFUW to address the growing health and human service needs in Central Florida. For nearly 70 years, the organization has supported programs that have helped improve the lives of millions of local residents. HFUW is now building on that legacy to create new and lasting solutions. Success will be measured by lives improved and positive changes in community conditions such as the number of children ready for high school graduation or the reduction of crime in our communities – just to name a few.

“Investing in Results is about focusing,” said Ed Timberlake, chair of the Investing in Results Council and Chairman of the Central Florida Board for Seaside National Bank & Trust. “It’s difficult to change community conditions when you’re spread a mile wide and inch deep. That’s why we’re focused on moving the needle in four investment areas, which were identified by a broad cross-section of our community through rigorous research.” These areas include:
• Building Safe Communities
• Improving Financial Stability
• Developing Healthy Children and Families
• Alleviating Hunger and Homelessness

United Way Opens Competitive Grant Opportunity of More Than $1 Million to Qualified
Community Organizations The Building Safe Communities investment area will focus on crime and unsafe neighborhoods, which were two concerns identified by HFUW’s comprehensive 2008 Tri-County Needs Assessment. HFUW is targeting projects that focus on prevention by addressing the root causes of crime and violence and those that have measurable impact on public safety at the community level, such as youth violence, youth crime, truancy and drop-out rates.

“We do not intend to provide protection against or respond to actual crimes. This is obviously the realm of our local police,” stated Robert H. (Bob) Brown, President and CEO of HFUW. “However, through this competitive funding process, we plan on collaborating with law enforcement as well as other community organizations that focus on crime prevention to create safer more cohesive communities.”

The Building Safe Communities RFP Process
The first stage of the competitive funding process for Building Safe Communities is open from April 8 through 22. Those organizations/programs interested in applying for a grant can view the parameters of the application at www.hfuw.org/Investing_in_Results.php. From there, they are encouraged to take the first step and submit a Letter of Interest (LOI).

This process is being overseen by volunteers, all issue experts and community leaders, who will review applications and make funding recommendations to the HFUW Board of Directors. The award recipients will be notified and announced in late September, after final approval by the HFUW board of directors.

HFUW’s full move to Investing in Results will occur over the next three to five years with a gradual transition whereby nearly all of the organization’s partner agencies will participate in the competitive funding process. The remaining two investment areas will be rolled out one at a time to ensure smooth execution and maximum impact: Improving Financial Stability in May 2009 and Developing Healthy Children & Families in early 2010.

To address Alleviating Hunger and Homelessness, United Way is partnering with the Central Florida Regional Commission on Homelessness, which is already working on a 10-year plan to end homelessness. By providing administrative, fundraising, marketing and other support to the
commission, United Way has established a model for other new partnerships that will evolve as
Investing in Results unfolds.

United Way Opens Competitive Grant Opportunity of More Than $1 Million to Qualified
Community Organizations For additional information about Investing in Results or the Building Safe Communities RFP, please visit www.hfuw.org/Investing_in_Results.php or contact the Community Investment department at 407-835-0900 ext. 389.

United Way Photo Exhibit Honors Community Volunteers

Organization Kicks-Off Volunteer Photo Exhibit by Honoring Four Local Volunteers

In conjunction with National Volunteer Month in April, Heart of Florida
United Way (HFUW) recently launched a photo exhibit that highlights volunteer efforts throughout the tri-county area, called Living United Through Volunteerism. Nearly 150 community members attended the kick-off event which honored volunteers who generously donate their time and talent to help those in need. During the event four local individuals and corporate volunteer groups were recognized for their contributions.

Living United Through Volunteerism features images of local corporate and individual volunteers in action as they assist nonprofit organizations and the clients they serve. Portions of the exhibits can be viewed throughout April at public library locations in Orange, Osceola and Seminole counties. The exhibit is designed to celebrate volunteerism and encourage others to get involved. “Volunteerism is a critical building block in creating a healthy, vibrant and engaged community where all people have the opportunity to prosper and succeed,” said Richard T. Crotty, Orange County Mayor and 2008-09 United Way Campaign Chair, who served as co-host of the event along with Orlando Sentinel Columnist Scott Maxwell.

Among the featured photos are images from United Way’s Annual Days of Caring, which takes place this year on Friday, September 18. As the tri-county region’s largest volunteer event, it’s supported each year by approximately 1,500 employees from Lockheed Martin Corp., Walt Disney World, Publix Super Markets, and many other businesses. “At United Way, we believe that when we reach out a hand to one, we influence the condition of all,” said Lorri Highet, Director of the United Way Volunteer Resource Center (VRC). “In these difficult times when local nonprofits are struggling to keep pace with the great and growing need, volunteers are more important than ever.”

Each exhibit will include contact cards that visitors can fill out to receive information about getting involved. Members of the VRC team will follow-up to discuss interests, needs and volunteer opportunities.

In addition to launching the photo exhibit, HFUW honored several corporate leaders and individuals whose efforts to serve people in need are making a difference in our community. Among those recognized on April 1 during a reception at The Mall at Millenia were Lockheed Martin Corporation; Helen Donegan, Vice President of Community Relations for UCF; Donna Templin, a retired cast manager for Walt Disney World Resort; and Mary Bivin, a retiree from OUC-The Reliable One.

In 2008, the Corporation for National & Community Service issued a report which stated Orlando ranked 46 out of the 50 metropolitan cities for volunteering in America; and, that just 332,000 Central Florida residents volunteered between 2007 and 2008. Heart of Florida United Way (HFUW) is looking to improve our region’s standing while also providing benefits to the community.

For businesses and individuals interested in giving back, the United Way Volunteer Resource Center is ready to help plan meaningful projects for groups of any size. To learn more, contact the center at (407) 835-0900 or visit www.volunteerorlando.com.

Living United Through Volunteerism
Photo Exhibit Locations
(as of 3/31/09)

Orange County
North Orange Branch: 1211 E. Semoran Blvd., Apopka, FL 32703
Herndon Branch: 4324 E. Colonial Dr., Orlando, FL 32803
Southeast Branch: 5575 S. Semoran Blvd., Orlando, FL 32822
West Oaks Branch: 1821 E. Silver Star Rd., Ocoee, FL 34761

Osceola County
Hart Memorial Central Library: 211 E. Dankin Ave., Kissimmee, FL 34741

Seminole County
Northwest Branch: 580 Greenway Blvd., Lake Mary, FL 32746
Jean Rhein Central Branch: 215 N. Oxford Rd., Casselberry, FL 32707
West Branch: 245 N. Hunt Club Blvd., Longwood, FL 32779
North Branch: 150 N. Palmetto Ave., Sanford, FL 32771
East Branch: 310 Division St., Oveido, FL 32765

Living United Through Volunteerism
2009 Volunteer Honorees

Corporate Luminary – Lockheed Martin
In presenting the awards, co-host and Orlando Sentinel Columnist Scott Maxwell noted that Central Florida is fortunate to have many companies that are exemplary civic partners. “Choosing just one is difficult, but Lockheed Martin makes volunteerism part of its mission, thus shining a bright light that others can follow when it comes to giving back,” he said.

Honored as a “Corporate Luminary,” Lockheed was recognized for its many contributions, including its dedication to supporting local schools and charitable organizations. Last year, Lockheed employees gave 80,000 hours of volunteer service to community causes. In addition, the company donated more than $1.5 million to local charities, including HFUW.

Corporate Leader – Helen Donegan, Vice President of Community Relations for UCF
Honored for her longstanding support of local health, charitable and arts organizations, Donegan was recognized as an Influential Community Leader who motivates and inspires others to get involved.

Encouraging everyone to find time to give back, Donegan noted that it’s important for companies and individuals to make volunteerism a priority. “Everyone is busy, but some issues are so important that it’s worth the extra effort to invest your time,” she said.

In Retirement – Mary Bivin
Since retiring as a supervisor with OUC–The Reliable One in 2000, Bivin has made volunteering her second career. She was honored for her remarkable dedication serving others through HFUW and Coalition for the Homeless and renovating homes for families in need through her church.

Her advice to others who want to get involved, “Just jump in. No matter what your background,
interests or skill level, you can do something. Agencies need all kinds of help.”

In a Lifetime – Donna Templin, Manager, Basics: Cast Services Support for Walt Disney World Resort (retired)
From an early age, some people discover the rewards of volunteering and make it a lifelong passion and pursuit. Resonating from her teenage years, volunteering became a part of Donna Templin’s 35-year career with Disney where she actively supported A Gift for Teaching, Second Harvest Food Bank, Seniors First, Junior Achievement and other organizations.

As a mother, mentoring children has been a particular passion, which is why her work with the Boys & Girls Clubs of Central Florida is the most rewarding. But it was through Disney that she began serving with United Way nearly 20 years ago. Since then, she’s donated hundreds of hours, in large part, by serving on the United Way Fund Distribution Panel, which oversees the important work of distributing community fundraising dollars. She also has the distinction of serving on the Board of Governors for United Way of Florida.

When asked by she’s been a lifelong volunteer, Templin explained that she’s has much good fortune in her life and she wants to share it with others.

UNITED WAY ADMINISTERED EMERGENCY FOOD AND SHELTER PROGRAMS TO RECEIVE $1.2 MILLION – A SIGNIFICANT INCREASE

Heart of Florida United Way (HFUW) today announced that the federal government has awarded $1,219,244 for Emergency Food and Shelter Programs (EFSP) in Orange, Osceola and Seminole counties. The award, representing a one-year increase of 45 percent, will provide critical funding to local non-profit organizations that serve people who are homeless, hungry or facing other serious economic emergencies.

Established in1983 to supplement the work of local social-service programs, EFSP is administered regionally by HFUW, which manages and distributes the funds to county boards that oversee disbursement. For fiscal year 2009, Orange County’s EFSP funds totaled $745,748, a 44 percent increase; Osceola County received $181,544, a 44 percent increase; and Seminole County received $291,952, a 45 percent increase.

“In this time of great and growing need, the EFSP funding boost is good news for thousands of Central Floridians who face unemployment, foreclosure, hunger and even homelessness,” said Robert H. (Bob) Brown, HFUW President/CEO. “And for local nonprofit agencies that are struggling to keep pace with unprecedented demand for services, these funds will help them continue their life-saving work.”

Highlighting the seriousness of local need, Brown noted that utility, rent and food assistance are the top-three reasons people call the United Way 2-1-1 & Elder Helpline, a free, 24-hour-per day service that connects people in need with a network of 800 local health and human service agencies. Last year was the busiest year ever for 2-1-1. More than 115,000 calls were received – a 41 percent increase – and numbers continue to rise.

For more information about United Way, visit www.hfuw.org. If you or someone you know needs emergency assistance, simply dial 2-1-1.

UNITED WAY HELPS QUALIFIED RESIDENTS CLAIM $395 MILLION

Heart of Florida United Way (HFUW) has helped bring more than $395 million back into the local economy through the Earned Income Tax Credit (EITC) program. HFUW has been promoting the EITC program for one year and today reported significant increases in the number of claims filed and the refund amounts paid to eligible residents for tax year 2007 – nearly $400 million dollars. HFUW is promoting EITC through its Prosperity Campaign of Central Florida, the organization’s new initiative to improve the financial stability of local families.

Established by the Federal Government in 1975, EITC puts money back into the hands of hardworking people and is credited with lifting more children out of poverty than any other federal program – an estimated five million families per year.

For those who qualify, EITC refunds for tax year 2008 range from $438 to $4,824, which can make a huge difference to people struggling to survive in this difficult economy. Qualifying residents must have worked at some point during 2008 to be considered for the tax credit and some may even be eligible to claim up to $14,000 by re-filing returns from the past three years.

By expanding on best practices and broadening its reach of the program throughout Orange, Osceola and Seminole counties, HFUW helped the program achieve the largest annual increase in the tri-county region since the program began in 1975. For the tax year 2007:
• 185,557 EITC claims filed (a 10 percent increase)
• $395.1 million in EITC refunds to qualified residents throughout Orange, Osceola and Seminole counties
• In just Orange County, 124,488 claims were filed (a nine percent increase) and $265.7 million distributed (a 12 percent increase).

Nearly $1 billion in EITC refunds have been claimed regionally over the past four years. Even with significant increases, the Internal Revenue Service estimates that up to 25 percent of eligible people failed to claim the credit because of lack of awareness. With an estimated one-in-four Central Floridians eligible to receive tax credits, the economic impact on individual lives and the community is tremendous.

The lack of awareness of this life-changing program is just one of the reasons why United Way assumed promotion of the program. “The need in our community has always been great and has grown rapidly with the growing economic crisis,” said Larry Olness, HFUW Community Services Vice President. “At a time when many families and individuals can’t make ends meet, an additional $4,824 in disposable income can make a huge difference. Many people spend EITC dollars on basic necessities such as food and clothing, home and car repairs, medical treatment and other consumer goods or services that help boost the local economy.”

More than 30 free tax preparation sites have been established in Central Florida by the IRS Volunteer Income Tax Assistance (VITA) and AARP Tax-Aide programs to help low income residents. At these sites, qualified residents can claim 100 percent of their tax refund quickly and easily – money is usually received in 10 days or less.

Among other EITC qualifying factors, applicant’s income cannot exceed:
• $12,880 ($15,880 if married and filing jointly) if there is no qualifying child.
• $33,995 ($35,995 if married and filing jointly) if there is one qualifying child.
• $38,646 ($41,646 if married and filing jointly) if there is more than one qualifying child.

“The need is great, and the financial burden on our residents is even greater,” said Brown. “We know this from the record number of calls coming into the United Way 2-1-1 & Elder Helpline. Last year was the busiest year ever with more than 115,000 calls – a 41 percent increase over 2007– and numbers continue to climb.”

United Way 2-1-1 & Elder Helpline offers free referrals to more than 2,000 local programs and services – including EITC. “Utility, rent and food assistance are the top three reasons people dial 2-1-1 – which tells a lot about the staggering need many families are currently facing,” Brown said. “And with so many Central Floridians dealing with job cuts and reduced wages, thousands more may qualify for EITC refunds this year.”

Recognizing the tremendous impact EITC dollars have on communities, the JPMorgan Chase Foundation, The Wachovia Foundation and the Wal-Mart Foundation are providing additional support by sponsoring the Prosperity Campaign.

"At Chase, we choose to fund programs that help families better their financial lives and help to strengthen communities," said Helen Stewart, regional Global Philanthropy manager for JPMorgan Chase & Co. "We are happy to support the promotion of Heart of Florida United Way's Earned Income Tax Credit program this year, enabling more low-income taxpayers access to tax credits, free tax preparation assistance and other financial services which can make families' lives a little easier."

Another key sponsor of the program is Wachovia Foundation. "We are delighted the Wachovia Foundation was able to support Orlando's Prosperity Campaign," said Valerie Hendriex, Community Development Officer for Wachovia. "This important initiative closely aligns with our commitment to promote financial literacy and build prosperity in our communities, especially in these challenging times."

HFUW offers free EITC information sessions to further explain the program and helpful free materials in English, Spanish and Creole for employers to help employees take advantage of program benefits. For businesses to schedule an EITC business presentation or request outreach materials, please contact Brittany Richards, EITC Manager, at (407) 429-2177 or email brittany.richards@hfuw.org.

For general information about the program, please visit www.hfuw.org, dial 2-1-1 or visit www.irs.gov.

UNITED WAY HELPS PUMP $350 MILLION INTO LOCAL ECONOMY

Heart of Florida United Way (HFUW) is helping bring $350 million back into the local economy through the Earned Income Tax Credit (EITC) program. This is why HFUW is promoting EITC through its Prosperity Campaign of Central Florida, the organization’s new initiative to improve the financial stability of local families.

Established in 1975 by the Federal Government, EITC puts money back into the hands of hardworking people and is credited with lifting more children out of poverty than any other federal program – an estimated five million families per year.

Nearly $1 billion in EITC refunds have been claimed regionally over the past four years. In 2007 more than $350 million was claimed throughout Central Florida, yet the Internal Revenue Service estimates that up to 25 percent of eligible people failed to claim the credit because of lack of awareness. With an estimated one-in-four Central Floridians eligible to receive tax credits, the economic impact on individual lives, and on the community, is tremendous.

“Although you may not be aware of it, there is a whole division of the IRS dedicated to giving money away,” said Robert H. (Bob) Brown, President/CEO of HFUW. “They truly want to ensure everyone claims the tax credit they deserve, and we are happy to partner with them in that mission.”

For those who qualify, EITC refunds for tax year 2008 range from $438 to $4,824, which can make a huge difference for households struggling to survive in this difficult economy. Qualifying residents must have worked at some point during 2008 to be considered for the tax credit. Some residents may even be eligible to claim up to $14,000 by re-filing tax returns from the past three years.

Among other EITC qualifying factors, a residents’ income cannot exceed:
• $12,880 ($15,880 if married and filing jointly) if there is no qualifying child.
• $33,995 ($35,995 if married and filing jointly) if there is one qualifying child.
• $38,646 ($41,646 if married and filing jointly) if there is more than one qualifying child.

“At a time when many families and individuals can’t make ends meet, an additional $4,824 in
disposable income can make a huge difference,” said Larry Olness, HFUW Community Services Vice President. “Many people spend EITC dollars on basic necessities such as food and clothing, home and car repairs, medical treatment and other consumer goods or services that help boost the local economy.”

More than 30 free tax preparation sites have been established by the IRS Volunteer Income Tax Assistance (VITA) and AARP Tax-Aide programs throughout the region for low income residents to take advantage of free tax preparation and to find out if they quality for the tax credit. At these sites, residents can claim 100 percent of their tax refund quickly and easily – money is usually received in 10 days or less.

“The need is great, and the financial burden on our residents is even greater,” continued Brown. “We know this from the record number of calls coming into the United Way 2-1-1 & Elder Helpline. Last year was the busiest year ever with more than 115,000 calls – a 41 percent increase over 2007– and numbers continue to climb.”

United Way 2-1-1 & Elder Helpline offers free referrals to more than 2,000 local programs and services – including EITC. “Utility, rent and food assistance are the top three reasons people dial 2-1-1 – which tells a lot about the staggering need many families are currently facing,” Brown said. “And with so many Central Floridians dealing with job cuts and reduced wages, thousands more may qualify for EITC refunds this year.”

HFUW also provides many no-cost ways for businesses to get involved and help the growing number of residents in need. In conjunction with the IRS, HFUW offers free EITC informative sessions to further explain the program and helpful free materials in English, Spanish and Creole for employers to help employees take advantage of program benefits.

Recognizing the tremendous impact EITC dollars have on communities, the JPMorgan Chase
Foundation and The Wachovia Foundation are providing additional support by sponsoring the
Prosperity Campaign.

The City of Orlando has also partnered with HFUW and the IRS to maximize all of its resources
promoting the EITC benefits and free tax prep sites to both residents and employees. “We believe thousands of Orlando residents are missing out on EITC benefits because they’re unaware they exist,” said Mayor Buddy Dyer. “Especially during these tough economic times, it is more important than ever to use every tool at our disposal to equip our citizens with information like this that will save them and their family’s time and money.”

For businesses to schedule an EITC presentation or request outreach materials, please contact
Brittany Richards, EITC Manager, at (407) 429-2177 or email brittany.richards@hfuw.org.
For general information about the program, please visit www.hfuw.org, dial 2-1-1 or visit www.irs.gov.

About Heart of Florida United Way
Heart of Florida United Way is Central Florida’s most comprehensive health and human services
charity and the largest provider of funds to the region’s most critical health and human service
programs. The organization also operates United Way, 2-1-1 & Elder Helpline, Central Florida’s
community information and referral helpline; a Volunteer Resource Center; a Gifts In Kind Center; a Stewardship program that works with agencies to provide emergency assistance; and the Ryan White Part B program, which administers nearly $2 million to much needed HIV/AIDS services and referrals.

Heart of Florida United Way impacts more people annually than any other charity operating in the tricounty area, and partners with local businesses, government, other charities and individuals to increase awareness of local health and human service issues and to inspire hope, provide options and create possibilities for the people in our community. For more information visit www.hfuw.org.