Monday, June 8, 2009

HEART OF FLORIDA UNITED WAY ELECTS DISNEY EXECUTIVE TO THE 2009-10 BOARD OF DIRECTORS

ORLANDO, Fla. (June 4, 2009) – Heart of Florida United Way (HFUW) has elected Ken Potrock, Senior Vice President of Sports Enterprises for Walt Disney Parks & Resorts, to the 2009-2010 Board of Directors. This election brings the total number of community representatives on the board to 34.

Potrock leads Disney Sports Enterprises, which is responsible for Walt Disney Parks & Resorts involvement in all sports efforts globally, including business leadership of Disney’s Wide World of Sports Complex in Orlando. He joined the company in 1996 as Vice President of Marketing for Disney Cruise Line and then transitioned to head up Global Alliance Marketing for the company’s Parks & Resorts division.

“Ken’s experience in business operations and marketing will be a valued asset to our organization,” said HFUW President/CEO Robert H. (Bob) Brown. “Disney’s commitment to the community is well-known, and we are grateful for their guidance and leadership on our board.” The Walt Disney World Resort is the largest corporate contributor to HFUW. For the 2008-09 campaign, the company raised $3.2 million, and has been the host and sponsor of HFUW’s largest fundraiser, Chef’s Gala, for the past 17 years.

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